Calling all Solo Entrepreneurs and Small Business Owners doing sales calls!
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your Customer Engagement without:
- spending hours creating perfectly crafted scripts or follow-up cadence
- hopping on every trend
- or using tons of spammy sales tactics (like “just checking in”, guilting your customer into a sale by telling them what they are doing wrong to make yourself “the expert they can live without”, or hijacking the conversation by overselling your products/services features and benefits!)
Maybe it’s because…
You are too busy “selling”.
(and I’m NOT just talking about the core business function that increases your revenues and improves your bottom line – I’m talking about “selling”… trying to influence the wrong person or persuade the right person to buy something they don’t need or want in the wrong manner or at the wrong time, IN your SALES CONVERSATIONS!)
IF YOU’RE A SMALL BUSINESS OWNER “JUST CHECKING IN” OR TALKING ABOUT THE WEATHER, YOURSELF, YOUR DOG, AND RANDOM STUFF WONDERING WHY YOU AREN’T MAKING SALES – IT’S TIME TO FIGURE 👏 IT 👏 OUT!
Learn all my tips and strategies for selling your product or service WITHOUT “selling” through a conversation with YOUR ideal customer in this pre-recorded masterclass!
Here is what you’ve been told to do to reach your sales goals…
- Make your script perfectly curated with rebuttals to overcome objectives to turn a “NO” into a “YES”
- Try every “top producer” trend (whether or not it’s relevant to your business…) to get a “one call close”
- Talk about what’s “worked for someone else” on the sales call and promise you will get them the same results – or better ( aka – just tell them something they want to hear)
- Create a Zoom/PowerPoint presentation that uses a ton of features & benefits and why your product or service is the best (LOL)
- ALWAYS BE SELLING
- Constantly talk about YOU and YOUR EXPERIENCE to build rapport (please, not the “over the past 20 years… after thousands of sales calls…” 😭)
- Comment on how your product/service has helped TON of other accounts (but in reality you’ve only helped about a third of that number)
AH! At first glance, the list seems good but man… aren’t you tired and burnt out?
Ready to attract people who not only like your product or service, but who also genuinely want to buy from you?
What could you do instead?
Sign up for this masterclass and learn…
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How to easily and effectively increase your visibility on social media and in the sales process using the phone and email
-
Why your social media feed and sales scripts/approach do not have to be perfectly curated to get an engaged pipeline of leads
-
When, where, and why to share real-life experiences in your sales conversations (hint: it’s not what you think)
-
What the first 3 things to say should be when you chat with your potential customers to remind them of your industry and what you do
-
Why increased sales do not equal growth if you haven’t refined your customer service operations or expressed your message well
-
What questions to ask in the follow-up and how to rotate through topics to stay relevant
-
How to optimize your website and socials to attract and sell
I have been a performance-based sales professional and strategist for both small businesses and large corporations for nearly 20 years. Now, I want to share my insights with you!
When I began helping to grow my first small business and working with my initial clients, I found it relatively easy to generate engagement and set appointments. However, as time passed, I noticed that certain industries became more saturated. More people started using marketing automation to replace traditional sales roles, and the strategies that once worked effectively no longer produced the same results.
Michelle C. Harris
Sales Strategist and Expert Guide
To adapt to these changes, I conducted numerous business development experiments and even created some additional services of my own…
By late 2020, I finally realized that to increase sales, it’s essential to DO THIS ONE THING (you’ll find out in the masterclass) BEFORE clarifying your message, defining what your business is actually offering, and consistently repeating this process of sharing insights and information. This approach helps attract the right audience to your business, products, and services at any time in any marketplace.
After hearing “Not Interested” THOUSANDS of times and watching COUNTLESS free sales/business/marketing masterclasses and purchasing my fair share of digital products and courses ranging from $4.99 to $1,500 over the years, I finally realized 2 things:
There is no secret “hack” or trick in the world that can help you increase your sales, whether in person or online if you don’t know your ideal client’s goals, what you’re trying to accomplish with your business, and how it can transform another person’s life.
If you want your ideal client to like you, recognize your product or service offerings, and feel motivated to purchase from you, it’s essential that your approach and the information you share effectively communicate how it helps them reach their goals FIRST then the results they are going to get when they buy from you. You need to consistently emphasize the same emotional benefits and physical, desired outcomes.
The bottom line
You have to stop guessing (what they want to hear) or learning new things (to give them what they want) and repeat the same proven self-less processes over and over again to finally get your ideal client’s attention and earn their trust.
And this is just a small snapshot of what it’s like when you stick to one thing….
And do it good and well!
As a result of our team refining our own messaging and having raving fans as clients…
We are now almost totally booked with outbound clients for the foreseeable future.
In this masterclass, you’ll learn practical ways to get your ideal customers to see you, hear you, get to know you, to ultimately buy from you.
- How to easily and effectively increase your visibility on social media and in the sales process using the phone and email
- Why your social media feed and sales scripts/approach do not have to be perfectly curated to get an engaged pipeline of leads
- When, where, and why to share real-life experiences in your sales conversations (hint: it’s not what you think)
- What the first 3 things to do should be when you chat with your potential customers to remind them of your industry and what you do
- Why increased sales do not equal growth if you haven’t refined your customer service operations or expressed your message well
- What questions to ask in the follow-up and how to rotate through topics to stay relevant
- How to optimize your website and socials to attract and sell
(TO COME: A PDF workbook to REALLY get clear on your brand identity, personal & professional purpose), and target audience we’ll go over together (and it’s not a little 2-pager freebie-lookin’ thing, my heart and soul went into it – just for you!)
a half hour of Q + A LIVE with me after the training!
IF YOU’RE ASKING YOURSELF…
I already have a sales coach/mentor or watched classes that didn’t help me, what makes this different?
This one gives you the chance to ask seasoned expert questions in real-time.
This is not just a theory, plug-and-play content prompt, or copy-and-paste strategy – these are strategies to start using right away that you can fit into your business, sales process, and/or customer service operations that get real results (less stress, increased sales, more time back in your workweek, etc.).
If you know how to “talk about” your business/product/service but don’t know what to say to “TALK WITH” your ideal customer, no tips, trends, or other courses can help you get results!
Who is this masterclass for?
The business owner that talks with everyone, easily makes friends, shares all of their life on social (their products/services, spouse, pets, kids, their daily coffee… you get the idea), and doesn’t spend enough time ALSO selling their product or service, and isn’t making any sales or getting responses back from their ideal customers as a result!
The person who is “into” 10 different things, selling 5 different network marketing products, wants to sell a course, and do it ALL but is so afraid of change or paralyzed by making a decision, that they either continue “doing what they are doing” but hoping for different results or do nothing at all!
The person who is so overwhelmed by ALL of the “advice” and tips, hacks, and tricks coming in from all sides, that they don’t even know where to begin!
If any of these describe you, you’re in the right place!
I’m not going to say “The price of this masterclass probably equates to less than the amount of fancy coffee drinks you buy per month” because I don’t know that. But it does have the potential to change your whole life by attracting and keeping the right people to your business- the people ready to buy from you.
If you get one new client from social media or direct follow-up, it’ll easily cover the cost of this masterclass!
So what could you do instead?
Sign up for this masterclass and learn…
- How to easily and effectively increase your visibility on social media and in the sales process using the phone and email
- Why your social media feed and sales scripts/approach do not have to be perfectly curated to get an engaged pipeline of leads
- When, where, and why to share real-life experiences in your sales conversations (hint: it’s not what you think)
- What the first 3 things to do should be when you chat with your potential customers to remind them of your industry and what you do
- Why increased sales do not equal growth if you haven’t refined your customer service operations or expressed your message well
- What questions to ask in the follow-up and how to rotate through topics to stay relevant
- How to optimize your website and socials to attract and sell
What I’m teaching in this masterclass has helped me go from being a burnt-out employee (helping other businesses reach their sales goals at my expense) to an independent contractor just barely making it to a small business owner with just one paying client to many.